Healthcare & Wellness
Delivered Project
A growing multi-location wellness organization needed more than isolated marketing campaigns. Patient acquisition depended on multiple systems and channels working together, including the website, location visibility, paid advertising, content, lead capture, CRM, follow-up and appointment workflows.
As the organization evolved across multiple locations and service lines, the challenge became increasingly operational. Leads could originate from Google, Meta, organic search, local listings or website interactions, but generating an enquiry did not guarantee that the opportunity would move consistently through follow-up and appointment conversion.
Location-specific visibility was also important. Different clinics served different geographic markets, while services such as ketamine therapy, IV therapy, hormone therapy, weight management and mental-health-related treatments required both service-level and location-level digital visibility.
The requirement therefore extended beyond traditional digital marketing. The organization needed an ongoing growth and technology partner capable of connecting patient acquisition, website infrastructure, CRM, automation, AI-assisted engagement and performance visibility around the broader patient journey.
Digital Bevy developed and continues to manage an integrated clinic-growth program combining digital acquisition with the systems responsible for capturing, organizing and following up with patient enquiries.
The engagement spans website and landing-page development, location and service content, search visibility, Google Business Profile optimization, paid acquisition support, CRM lead management, marketing automation, AI-assisted patient engagement and reporting.
Rather than treating each channel as a separate marketing activity, the approach connects acquisition with downstream operations. Website and advertising activity generate patient interest, lead information enters the clinic’s CRM and automation environment, follow-up workflows support continued engagement, and reporting provides visibility into the activity occurring across the growth system.
The program has evolved alongside the organization. As locations, services and operational priorities changed, Digital Bevy continued adapting the website, content, automation and supporting technology rather than treating the engagement as a fixed campaign with a predefined endpoint.
